Digital Fitness Platform (PJ87)

Project status: ALIGNMENT

Abel was awarded the contract to design, develop and host a digital fitness platform!

This platform will offer a variety of fitness resources and services, including regiments and exercise plans, nutrition coaching, athletic apparel and gear, and options for hiring personal trainers. When completed, the platform will serve as a digital, access from anywhere, fitness hub.

Abel was tasked with developing a complex business model and fully capable online platform to accommodate the vision of the client.

The client has not finalized a name or a domain yet, this project is currently referred to as PJ87 -or- Project 87. Project updates are expected mid February 2026.